Writing for the web

Have you got a blog, or another personal or business website?

I recently attended a one day workshop on writing and editing for the web with the Society for Editors in NSW. I can highly recommend reading on the subject, if you can't get to a similar course.

From the first exercise Simon Hillier (one of the guys behind the popular travel websites travel.com and lastminute.com) got us to do, my head was buzzing with ideas to use on the soon-to-be-launched website for my business, The Write Device.

I really liked his insistence on plain English and his balanced approach to SEO.

Simon said that you can stuff your webpages with key words and do all sorts of little tricks, but getting a high ranking on Google is pointless if the content doesn't draw people in and give them what they want quickly.

This was a refresher for me; I covered this stuff at uni in my journalism course. But that was a while ago now. So it was great to get some new knowledge, ideas and inspiration.

I'm sure it will help me in my own business and also add value to my clients.

I could say more, but I've got to finish writing my website copy!